Is it possible to equal a plan to a strategy, as some companies do? What is the mistake of this approach? What is a strategy at all? The questions seem simple, but there can be some pitfalls. Until the 70s of the XX century, business success was considered to be a matter of presence in attractive markets. And since everyone adhered to this principle, competition in these markets was intensifying,...

In order to achieve stability in the team, it is necessary to understand that conflicts are a sign of a workable and effective team. If your team does not have them at all, this may be a sign of a decline in motivation or neglect of work. Truly healthy teams always have conflicts, but not all managers are ready to accept this. Fair battle rules It is very important to ensure that all team...

“Is it even possible to do all this?” This is a question that can often be heard from recently promoted executives. They ask it when they learn about the three main aspects of successful leadership: building trust, strengthening the team and expanding the network of contacts. Let's try to find the answer to this question. Many are horrified to realize that at the end of the day they rarely manage...

It turns out that The Art of War is a traditional compulsory reading for all top managers of Japanese corporations. Since the 1980s, the text has gained prestige among Western businessmen: for example, Gordon Gekko, the hero who embodies the worst features of an aggressive, greedy capitalist,...

Sometimes it happens. A deal is off, your boss carpets you, a project stalls... In such cases, you can doubt your professionalism. What to do? Find the cause and deal with it. Are you trying to change the world? The business sector is saturated with exorbitant ambitions. Now it’s not enough just to make a good product or provide a good service. Everyone wants to change the world with an...

There are three conventional stages of company development in the technological world: a startup, a growing company and a corporation. In this article, we will consider how each of them is characterized, as well as what difficulties and problems a company may encounter at these stages. 1. Startup In general, a startup can be defined as a company that is very young and its product does not yet...

Google intends to compete in the cloud services market. To do this, the company is literally “shaking up” its cloud division and reducing the number of employees. For more than a year, the direction has been headed by a top manager, whose actions led to tension in the team. Reducing the employees of the Google cloud division, which the company confirmed last week, is one of the company's steps in...

Nowadays, consumers already have almost everything that they need. Moreover, they are too busy to spend time looking for the product that you created for them. Marketing departments take on a product or service and spend money to tell consumers that they cannot live without this product. However, this approach is no longer valid in the modern era. But what works then? Outstanding product The...

Sometimes it’s worth to take a detached look to understand how close you are to dismissal. Having soberly assessing yourself, you can figure out causes of conflicts in the office, start looking for another job, or show off in the new way. 1. You do not share ideas and findings so that no one can steal them Of course it’s reasonable: you leave all the best to yourself. But there is a problem. If...