Oberthur Fiduciaire

For Oberthur Fiduciaire, the fiduciary industry is a key partner of Central Banks

Central Banks officials have been cutting interest rates in response to ongoing trade tensions in an effort to mitigate economic fallout. This is one of a number of ways that the European Central Bank, the Bank of Japan, and the Federal Reserve, in particular, have unique influence over the global economy. It is easy to forget that central banks are also responsible for creating the physical currency a nation sees in circulation. While this is generally a less political task, it comes with its own list of challenges. More and more, central banks rely on banknote producers such as Oberthur Fiduciaire who can limit their exposure to industry pitfalls through effective, dynamic partnerships.

Anti-counterfeiting: Oberthur Fiduciaire opts for technological artillery barrage

Watermarking is one of the most widely used identifying techniques in banknote printing industry, so as to discourage counterfeiting with the help of highly complex printing processes. Appearing under the form of cleverly-integrated patterns visible through various shades of lightness, watermarks are the result of decades of intensive R&D, shedding light on how the secure printing industry turn banknotes into symbols of national sovereignty and public power.

Oberthur Fiduciaire growing in Europe

Oberthur Fiduciaire, one of the main secure printers in charge of printing banknotes for central banks, is consolidating its position in Europe, in a steady streak of growth. Lately, two strategic moves have shaped its ambitions toward ever-closer control of quality management and security processes.

French strategies to stay on top of top of the range

French power has never been as effective as a marketing strategy in China but as of now. In almost all of the major cities in this economic power house, the French touch is everywhere to be seen. The number of brands that use French names, boasting of sophistication and refinement, is testimony to the fact. Starting with the most famous luxury to fashion and cosmetics and even car brands adorn the city shopping streets. And this marketing of the ‘French touch’ has caught the fancy of the Chinese consumers.

Thomas Savare, the French draftsman of the world

The number of printing factories in charge of secure printing for banknote production in the world is quite small. A handful of highly specialized banknote designers are responsible for keeping the world’s economies fluid, safe from counterfeiting and making the peoples around the globe proud of their country. Among them, the French firm Oberthur Fiduciaire, run by Thomas Savare, which has heaved (and kept) itself on the first tier of the world market. Its angle? Design and intimate knowledge of the world’s cultures.