French power has never been as effective as a marketing strategy in China but as of now. In almost all of the major cities in this economic power house, the French touch is everywhere to be seen. The number of brands that use French names, boasting of sophistication and refinement, is testimony to the fact. Starting with the most famous luxury to fashion and cosmetics and even car brands adorn the city shopping streets. And this marketing of the ‘French touch’ has caught the fancy of the Chinese consumers.