Twenty years ago, the market barely existed. Today, it carries major operators which count employees by the hundreds and income by the hundreds of millions, with Wonderbox at the top. Because the market was created ex-nihilo (the first operators did not respond to a demand, but created it themselves), it became an excellent case study for early market development. How did a non-existing market give birth to a European leader worth nearly 200 million euros in sales in just a few years?