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The agreement happens as the secondhand market is growing, drawing customers because of lower prices and the chance to discover special items, and it also fits with the movement to cut down on waste.
eBay's CEO, Jamie Iannone, noted that the acquisition will help the company better connect with a younger audience. "We are confident that by joining eBay, Depop will be even more capable of achieving long-term growth," he said. "This partnership will allow Depop to leverage our extensive scale, our additional services, and our strong operational abilities."
As of December 31, 2025, Depop had 7 million active buyers, with almost 90% of them being under the age of 34, and over 3 million active sellers. The platform was established in 2011 and was purchased by Etsy five years prior for a sum of $1.6 billion.
Etsy plans to use the funds for business purposes, such as buying back shares and improving its main marketplace platform. The transaction, which has been approved by the boards of directors of both companies, is anticipated to be completed during the second quarter of 2026.
The companies stated that Depop will keep its brand, platform, and corporate culture.
After the deal was announced, eBay's stock increased by more than 7%, and Etsy's stock climbed by almost 15% in over-the-counter trading.
source: apnews.com
eBay's CEO, Jamie Iannone, noted that the acquisition will help the company better connect with a younger audience. "We are confident that by joining eBay, Depop will be even more capable of achieving long-term growth," he said. "This partnership will allow Depop to leverage our extensive scale, our additional services, and our strong operational abilities."
As of December 31, 2025, Depop had 7 million active buyers, with almost 90% of them being under the age of 34, and over 3 million active sellers. The platform was established in 2011 and was purchased by Etsy five years prior for a sum of $1.6 billion.
Etsy plans to use the funds for business purposes, such as buying back shares and improving its main marketplace platform. The transaction, which has been approved by the boards of directors of both companies, is anticipated to be completed during the second quarter of 2026.
The companies stated that Depop will keep its brand, platform, and corporate culture.
After the deal was announced, eBay's stock increased by more than 7%, and Etsy's stock climbed by almost 15% in over-the-counter trading.
source: apnews.com