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The recently launched unit, called XP, intends to expand the reach of Xbox games and enhance interaction with fans, the company stated. Kayleen Walters, the former president of Mojang—the Xbox-owned studio that created Minecraft, a crucial franchise for the company—will lead it.
A key emphasis for the new division will be broadening film and TV projects to present new viewers to the universes and characters of Xbox games. The Fallout series, inspired by the Xbox video game franchise of the same title, gained popularity on Amazon Prime Video and has recently been renewed for a third season.
The new division will manage consumer goods, collaborations with content makers and brands, along with events and broadcasts, Xbox announced.
In the summer of 2026, Microsoft's leadership declared a reduction of around 20% in the Xbox staff and a decrease in the volume of games being launched. At that moment, the company indicated that the business was encountering difficulties and needed restructuring.
source: wsj.com
A key emphasis for the new division will be broadening film and TV projects to present new viewers to the universes and characters of Xbox games. The Fallout series, inspired by the Xbox video game franchise of the same title, gained popularity on Amazon Prime Video and has recently been renewed for a third season.
The new division will manage consumer goods, collaborations with content makers and brands, along with events and broadcasts, Xbox announced.
In the summer of 2026, Microsoft's leadership declared a reduction of around 20% in the Xbox staff and a decrease in the volume of games being launched. At that moment, the company indicated that the business was encountering difficulties and needed restructuring.
source: wsj.com