The Strategist
Management & Strategy

Significance of B2B Marketing - 04/06/2015

B2B marketing has become a vital element in modern day marketing world with its aim to meet consumers growing demand for services and solutions. The game of sales is undergoing a dramatic change, as the traditional selling strategies are no longer effective. The emergence of digital technology and the social media communications have fuelled the requirement for more targeted sales strategies....

Teach Me, Mentor - 04/06/2015

Who is a mentor and why do you ever need them? Mentor is an external to your project person with extensive experience of doing business in the same or very similar field, with large business connections. He is ready to help grow your business. In most situations, mentor gives practical advice on business arising in a difficult situation. How a mentor can help 1. Search out of the impasse....

Guoli Chen Says: Women On Boards Have Significant Implication In Business - 04/04/2015

Guoli Chen offers insightful research contents to shed some more light in the women ratio in a corporate Board. He informs about the pros and cons of the need of women members in a business. France- 01 April 2015- Guoli Chen who is an assistant professor of ‘Strategy’ in INSEAD, discusses about the need of women staff in a corporate board. According to him till present date, people talk a lot...

Who Is America Waiting For: Most Well-Paid Immigrants in US - 04/02/2015

The growing demand for professionals from the American employers led to a shortage of work visas in the United States under the quota, the Wall Street Journal said on Thursday, citing sources in the government and private companies. Every year, beginning on April 1, US companies can apply for work visas such as H-1B. The number of visas issued is limited by quota of 65 thousand a year. Of this...

Diverse Talents In A Team Makes A Qualitative Difference In The Field Of Innovation - 04/01/2015

Mr. Aggarwal emphasizes the pressing need of recognising the value of a harmonious team work coming from the members with a varied background. Such teams provide a suitable platform for various ideas to fuse into a new trend of innovation. INSEAD- 30 March 2015- Vikas A. Aggarwal, an assistant professor at the institute of INSEAD which was originally based at Château de Fontainebleau, in France,...

Unconsciousness of Persuasion - 03/31/2015

Not everybody is fortunate enough to have this gift. There is just a handful of gifted by nature people who know how to capture the audience's attention, how to win over the undecided and how to dissuade opposition. It is not about only the ease with which they use personal charm and eloquence to persuade others to do what they want, but the zeal with which people perform required tasks. It is...

Boutique Investment Banks Catch Up With Finance Giants - 03/30/2015

Want to buy a new asset? Go to Boutique Investment Bank! Experts draw attention to the latest trend in the M & A market: such a big deals like a merger of Kraft Foods and Heinz now are not organized by giant banks but the so-called Boutique Investment Banks. New Era? We are used to reading that well-known banks, like, for example, JP Morgan Chase, have become IPO underwriters or advisors in...

“Last But Not The Least”- Goodbye Is Equally Important - 03/28/2015

Solomon writes that a few memorable parting words are the key to win a customer’s heart. The beginning and the concluding impressions ensure a healthy consumer-retailer relationship. Forbes’ contributor- 20 March 2015- Micah Solomon, a consultant of customer service, offers insightful advices of the experts on the said subject. Entrepreneurs and managers all aim at providing a memorable customer...

Facebook Plans Big for Reinventing Messenger - 03/26/2015

Facebook imbibed excitement through its reinvention of how billions of users communicate with each other. Facebook revealed its plan for expanding its foothold throughout internet by means of video advertisements. This announcement was made in the F8 Developer Conference held in San Francisco. The Facebook messenger will act as a key element of social network’s strategy. The company declared a...

Dealing with Negative Comments - 03/26/2015

Is it worth to listen to the negative reviews on social networks? How does such criticism affect a brand? How can we strengthen our position as create a wall against ill-wishers and network trolls? Brands, like people, are often dismiss the negative. Every time you get a negative, it's a clue. People get annoyed when their expectations they did not meet with: showing a beautiful movie or quality...
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