Creative people often come up with ideas and use their skills to implement them. But when it comes to presenting the plan to others, many of them fail. How to submit ideas so that they have a chance to survive? Let's see. Start with a goal Imagine that you have invented a new advertising campaign for an amazing brand. You have worked on it for several days, and you cannot wait to present it...

90% of startups do not live enough to celebrate their first birthday. It's very easy to spoil everything in the first year of work. How to do it? Easy, just follow the steps below. 1. Think only about the idea Put your product upfront and forget about the consumer. Your product is so good that a client will sure be fond of it. Think not about about sales, do not outline the target audience and...

Recently Wells Fargo Bank has been constantly appearing in the center of scandals, and now Tim Sloan, its CEO, announced his resignation. The bank’s problems began in 2016, when it became known that its employees had created several million fraudulent accounts and credit cards. Since then, Wells Fargo has regularly been becoming the focus of regulators, and watchdogs constantly demanded renewal...

Negative customer feedback can become a path to success. Essentially, it signals that the company is developing and occupies a worthy place in its field. The greater is the growth and the higher is the place, the more negative are the reviews. The main rule of dealing with it is to always respond to them. There are 4 types of negative feedback.   "Trolling"   Trolls are users who...

Pointing at people’s mistakes is unpleasant, but important. Feedback is necessary for personal growth, and if a colleague, employee or partner does not cope with their job, you need to tell him about it. The problem is that a harsh feedback can offend and discourage the employee. On the other hand, the right approach can inspire, direct and bring the person to a new level. Do, how to criticize to...

A business trip can be a joy for the soul, but also a lot of stress for the body. Setting off on a work trips, we experience a surge of adrenaline. It is much more than ordinary office everyday life. At the beginning of the trip you are active and cheerful. Later, however, the hormone fades away, and so does the enthusiasm and efficiency. Here are four main rules that will help you keep yourself...

Despite the fact that many successful entrepreneurs create the impression of self-sufficient people, most of them have asked for help many times. Asking for help is the best solution to get closer to success because to take on all the burdens that exceed your capabilities is silly and dangerous. Here are some tips for those who are uncomfortable to ask for help, who consider the request as a...

Sometimes emotions interfere with negotiations. They can destroy the possibility of a rational agreement, turn friendship into a long-term enmity and kill hope for a just resolution of the conflict. But at the same time, they can be an important positive factor. The main thing is to be able to benefit from them. Good or bad, most of the emotions that arise in the negotiation process are generated...

Building a business by trial and error is difficult and unpleasant. It is much smarter to use experience and ideas of those who have already did it. The key to growing your business is mentor assistance. Imagine that successful people are points in a “connect points” game. Combine their experience and knowledge to bring your business and personal life to a new level. Here is a step-by-step plan...