The Strategist
Management & Strategy

Ford CEO is stepping down - 08/05/2020

On Tuesday, August 4, American automaker Ford announced the resignation of the company’s CEO and President Jim Hackett. He will be succeeded by the current Chief Operating Officer Jim Farley, who will take over these positions on October 1. He has already been elected to the Ford board. Mr. Hackett is stepping down in the midst of a $ 11 billion restructuring of the company, which should, among...

Think or run? How action bias affects our life - 07/31/2020

The wait is always excruciating. But often it is active action that leads to consequences much more deplorable than doing nothing. Why is this happening, and how not to fall into the mental trap of "ready-to-action"? A footballer, who is supposed to shoot the penalty kick, aims either at the center of the goal, or at the left corner, or at the right. The probability of success in all cases is the...

Bloomberg: Top managers of US bankrupt companies received $131M in bonuses - 07/15/2020

Top managers of 19 of the nearly 100 American companies that launched bankruptcy procedures this year were determined to pay bonuses totaling $ 131 million. This information is provided by Bloomberg, based on the newspaper’s own calculations. In some companies, bonus payment plans were announced a few weeks before bankruptcy, and in some - even a few days after bankruptcy. Among the bankrupt...

How to craft a story that will make people fall in love with your product - 07/03/2020

Suppose you have a good product with great design and functionality. How to make it known and loved? Clients, members of your team, partners should easily and quickly feel the essence of your brand, grasp the advantages and benefits on the fly, and spend money on your product with enthusiasm. Creative brief First of all, write a brief for authors of texts, artists, designers, merchandisers and...

Seven tips on using flipcharts - 06/26/2020

In the age of high-tech computer presentations, a flipchart is still the most effective tool for this purpose. How to use it correctly? The five most obvious benefits of using a flipchart in a meeting are: 1. Activation of the collective thinking of a group. By writing down on the flipchart everything that happens during the discussion, you extract the wisdom, that is, the knowledge and...

Vague numbers: Why indicators cannot help make business performance better - 06/19/2020

Technology helps us collect a huge number of indicators. Accuracy of the numbers creates a pleasant illusion of control, and our ability to receive and process them is an equally pleasant sense. Sometimes, however, it happens that indicators do not help achieve goals and become misleading. The danger of indicators is manifested when they are turned into a measure of employees’ performance, and...

Does a leader have to be modest? - 06/12/2020

We often hear that a leader must be tough, unbending and have a share of healthy selfishness. However, leadership is not limited to self-confidence. It requires qualities such as empathy, curiosity, the ability to cooperate. Most people who look at the phenomenon of leadership from the outside believe that the main quality of a leader is confidence. Indeed, if you are not confident in your own...

Volkswagen appoints new Head - 06/10/2020

Ralf Brandstätter has been appointed Volkswagen Brand Chief Executive Officer; the appointment will take effect on July 1, 2020. Brandstätter, who previously held the post of chief operating officer of the brand, will succeed Herbert Diess, who has been combining management of the Volkswagen brand and the eponymous concern with all its subsidiary brands since 2018.  Thus, Diess will have...

Super-learning: Creating skills for work and life - 06/05/2020

What is the exact meaning of super-learning? It’s a strategy of independent intensive acquisition of skills and knowledge. Super-learning will require a lot of mental, emotional, and possibly even physical strength. You will inevitably encounter disappointments, as there will simply be no opportunity to back down or use less stressful options. These difficulties are predictable, and it’s...

How to craft a perfect story for your business - 05/29/2020

Stories involve and inspire us, they make us move. How to tell stories that are designed to maintain good relations in a team, inspire and energize? Let's start with the basics. As you know, any attractive story consists of several parts, each of which needs attention. Start The start of history is part of the narrative that leaders often omit completely or attach little importance to it. As...
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