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A joint press release states that LEGO Discovery Centers attract around 5 million visitors each year. They merge Lego play spaces, inventive workshops, and retail shops.
Out of the acquired centers, 15 are positioned in North America, seven in Europe, and seven in the Asia-Pacific area (China, Japan, and Australia).
Merlin, which also runs Madame Tussauds wax museums and the London Eye, will continue to manage 11 Legoland theme parks.
source: ft.com
Out of the acquired centers, 15 are positioned in North America, seven in Europe, and seven in the Asia-Pacific area (China, Japan, and Australia).
Merlin, which also runs Madame Tussauds wax museums and the London Eye, will continue to manage 11 Legoland theme parks.
source: ft.com