Lego to acquire discovery center chain for £200 million



09/25/2025 7:40 AM


Danish toy company Lego announced purchase of discovery centers from theme park operator Merlin Entertainments for £200 million ($270 million).



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A joint press release states that LEGO Discovery Centers attract around 5 million visitors each year. They merge Lego play spaces, inventive workshops, and retail shops.

Out of the acquired centers, 15 are positioned in North America, seven in Europe, and seven in the Asia-Pacific area (China, Japan, and Australia).

Merlin, which also runs Madame Tussauds wax museums and the London Eye, will continue to manage 11 Legoland theme parks.

source: ft.com


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