Ferrero to buy American WK Kellogg for $3.1 billion



07/11/2025 5:03 AM


Italian chocolatier and confectioner Ferrero has reached an agreement to acquire American WK Kellogg, known for its breakfast cereals, according to a joint announcement from both parties.



Milko Romero
Kellogg shareholders will receive $23 per share from Ferrero. The agreement values the whole company at $3.1 billion. It is anticipated to be concluded in the latter half of the year. 

The Wall Street Journal earlier reported on the possible agreement, referencing sources. 

WK Kellogg stock soared 30% in pre-market trading on Thursday. Starting in 2025, the firm's market value has dropped by 2.7%, settling at $1.5 billion. 

WK Kellogg was established after Kellog Co. divided into two separate companies in 2023. The segment that acquired the snack business was called Kellanova. WK Kellogg has brands including Froot Loops, Frosted Flakes, and Rice Krispies.

source: wsj.com


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