Minus to Plus: Positive marketing is Becoming a Trend Do the brands know the secret of happiness? The main thing, according to large-scale campaign of Coca-Cola, McDonald's and Dove, is that they are looking for it. Major advertisers are trying to make the world a more welcoming and happy place. Marketers are looking for ways to combat the negativity on the Internet and try to raise people’s...

After a slew of job cuts in the manufacturing industry, it is the turn of the banking industry to cut jobs.   UK-based HSBC, which has been mired in money laundering scandal, is the latest bank to cut around 8,000 jobs in the UK market. The bank announced that the move is aimed to reduce cost as well as simplify its business practices. The move will affect both retail banking as well as...

In March 2015, 2.8 million Americans wrote a letter of resignation on their own, although they had not been expelled. A survey of the US unemployment shows that a small yet growing part of the people are leaving jobs on their own. The research company Harris interviewed 1553 unemployed people in April. Approximately one in five said that he wrote a letter of resignation. Their determination was...

Yahoo plans to focus on its search business again. The technolcgy company will shut down its maps page as well as many other axillary sites.   The company has announced that it will continue to leverage its expertise in the search business, communication tools and content. The Maps page will be shut down by the end of this month while some other sites including Yahoo Music in Canada and...

G&K Services Inc., the well known business catering to the uniform and services facility sector is ready to show its line of products at the 2015 ASSE Expo. Environmentally conscious practices and strong focus on safety standards is what sets G&K apart from the rest. G&K Services, Inc. is a market leader in providing of facility and uniforms services programs. G&K is known for its...

Nomad Holdings Limited has acquired European frozen food manufacturer Iglo Food Holdings for 2.6 billion euros.   The transaction has resulted in Nomad becoming an exclusive food marketing company under the new name of Nomad Food Limited. The company made the deal in a combination of cash and private placements of about $795 million to institutional investors, equity and the early use of...

As it became known, Narendra Modi’s photo got in the list due to the many statements that he made about the operation to capture criminals Search engine Google has become the focus of the scandal in India after the Prime Minister of the Republic of South Asian Narendra Modi accidentally hit the list of the ten most dangerous criminals on the version of the search engine. The Prime Minister’s...

Sony Mobile has announced the imminent start of sales of its flagship tablet Xperia Z4 Tablet, as well as they reported prices of the two new versions. This was reported in the press release. The prices weren’t announced earlier. The version with the mobile unit will allow its owners to use tablet with 10-inch screen not only to connect to the Internet, but also for voice calls. Xperia Z4...

Connecticut-based aircraft manufacturer Sikorsky has announced that it would lay off 160 full-time employees and 560 contractors at its facility in Coatesville, Pennsylvania.   The layoff is a direct result of low oil prices that have cut the usually buoyant demand for helicopters from oil and gas exploration companies, according to the company. The plant in the suburbs has been the...