Bloomberg: Tencent and Apple sign agreement on reduced fees



11/14/2025 6:01 AM


Tencent Holdings, a Chinese company, has reached an agreement with Apple. As part of this deal, Apple will handle payment processing for purchases made within mini-games and the WeChat messaging app, and will receive a 15% share of those transactions, according to Bloomberg, which is citing anonymous sources.



Chris Yunker
The details of the agreement will be made public soon, as the deal was finalized after more than a year of discussions. One of the sources mentioned that app developers will need to comply with certain Apple software requirements, including guidelines related to the age of users.

The 15% share is less than the usual 30% that Apple takes from in-app purchases on iPhones. However, the deal is expected to create a new source of income for Tencent. In the third quarter, mini-games on WeChat contributed 32.3 billion yuan ($4.5 billion) to the company’s revenue. Overall, Tencent’s sales rose to 192.9 billion yuan, with a 19% increase in net profit.

Apple also asked Tencent, which develops WeChat, to close any gaps that allowed app creators to direct users to external payment systems, avoiding Apple’s payment processing.

source: bloomberg.com

 


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