Bernard Arnault's LVMH decides to sell several brands and fashion houses



05/06/2026 7:34 AM


The French luxury conglomerate Louis Vuitton Moët Hennessy (LVMH), led by billionaire Bernard Arnault, intends to place several of its fashion, cosmetics, and beverage labels on the market, according to the Financial Times.



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LVMH is also weighing the divestiture of its US-based holdings: the Marc Jacobs fashion label (a proposed $1 billion sale to Authentic Brands Group in 2025 did not materialize), a 50% interest in singer Rihanna's Fenty Beauty (JPMorgan has valued this stake between €1.5 billion and €2.5 billion), along with the Joseph Phelps Vineyards winery.

At present, LVMH holds over 75 brands spanning fashion, beauty, wines and spirits, hospitality, and media. Nevertheless, during the past year and a half, the group has divested several assets, such as the luxury streetwear label Off-White, the China branch of travel retailer DFS (Duty Free Shoppers), as well as a 49% share in Stella McCartney.

This repositioning signifies a notable departure from LVMH's previous approach, the FT observes. Since 2000, the group has carried out more than 200 acquisitions, including the €3.7 billion purchase of Italian jewelry house Bvlgari in 2011 and the USD 16 billion takeover of American firm Tiffany & Co. in 2020. "LVMH is clearly evaluating its brand portfolio at this time, seeking to pinpoint underperforming assets that are eroding profitability, as the company faces heightened pressure," Bernstein analyst Luca Solca told the publication.

source: ft.com

 


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