Porsche remains the leader among luxury brands for the eighth consecutive year

According to Brand Finance, the German automobile manufacturer Porsche has retained its position as the top brand in the luxury goods sector for the eighth year in a row.

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Porsche remains the leader among luxury brands for the eighth consecutive year © The Strategist

Concurrently, the company’s value dropped by 4.6% over the previous year to reach $41.1 billion.

The manufacturer of perfume Chanel secured second place (+45.4%, reaching $37.9 billion), while the renowned bag brand Louis Vuitton dropped to third (+2.1%, totaling $32.9 billion). Simultaneously, Chanel showed the highest value growth in the ranking. Hermes (+19.4% to $19.9 billion) stayed in fourth place.

Swiss watchmaker Rolex increased by 36% to reach $18.8 billion, rising from seventh to fifth place. Dior maintains its sixth position (+18% to $17.32 billion). Cartier (+15.4% to $15.7 bln) climbed to seventh place from eighth, while Ferrari (+36.3% to $14.4 bln) ascended to eighth place from ninth. The Italian fashion label Gucci (-23.6% to $11.4 billion) fell from fifth to ninth place.

source: brandfinance.com

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