Thestrategist.media – 13 April 2015 – The accountingToday talks about clubbing operational aspects with the strategic angle in a business firm.
 
The C.E.O. of the “Epic Group”, Mr. Greg Weismantel, writes about the importance of applying a “tree-year” strategic management plan at the outset which is often overlooked as the focus shifts to the operational aspects of an institution. The Epic Group is a consulting firm that advises on strategic management to small to large sized companies and firms. The strength of the said firm lies in analysing and dissecting the strategy of other companies so as to support an emerging business.
 
As mentioned above most companies get carried away with their operational features and consequently fail to benefit from the combined strength of strategic and operational facets.  As per popular belief “strategic management is not necessary to have a successful company” and one would think most of the successful ones don’t have any such managerial strategy in place.
 
Nevertheless, according to Greg Weismantel, his experience has been quite the different. He says combining “strategy with operations” has been always successful for any C.E.O.s who applied it. In fact, it also creates a positive vibrancy and exciting work atmosphere as along with the constant competitive market survey, through the “game-changing events”, which will have a business, the companies themselves have to change and adapt to suit the market.
 
As a strategic move it is best to start combining strategy and operational aspects in the early days of the company which leaves it with the scope of maximum growth period, which needs to be maintained healthily till “the Maturing quadrant”.
 
The C.E.O.s should be able to “reinventing itself” as the company reaches its “Maturing quadrants” which will prevent the company from ageing and eventually perishing from the face of time. No doubt. It is a challenging feat for the executive figures therefore involves much time and strategies.
 
There are ample examples of successful companies who failed suddenly like Radio Shack, Eastman Kodak, Arthur Andersen, and Blockbuster. Weismantel points out that Eastman Kodak at some point of time used to hold ninety percent of market share in “the cellulose film market segment of photography”. The company began its career, namely in its “Emerging quadrant”, with the invention of “rolled paper film” by George Eastman. The said technology was used by the company way before any camera began to utilise “rolled paper films”.
 
Moreover, the company continued its growing pattern throughout its “Growth quadrant” by expanding its productions to keep it always number one, so that almost all camera manufacturers in a worldwide scale turned to the specifications of films set by Kodak. As it became a mature and established company as a ninety percent market shareholder, it failed to keep up with the changing trend of digital photography as no such strategic actions were taken to keep the dying culture alive. Consequently, by 2012 Kodak withered away.
 
Similar accounts in history show that operational management without any strategic vision doesn’t allow any firm to be aware of any competitive changing market trend and to take measures to always maintain the company at par.




References:
http://www.accountingtoday.com/news/firm-profession/combining-strategic-and-operational-management-at-your-firm-74230-1.html
 

Austin, TX- 10 March, 2014- The latest ManagerComplete 4.0 is a software that can be used as a growth tool for any business which hopes to see a consistent improvement in its efficiency.

According to Global Communication Leaders, with the use of ManagerComplete, multi-unit Franchise owners and managers experienced “a 50% drop” in “operations-related” mails in their inbox, which acts as a testimony to the efficient ability of the software to streamline various operations and communications across numerous locations situated either within the boundaries of a city or spread all over the country.

ManagerComplete acts as a centralized operational hub which can be used to consolidate various information on company’s assets, assimilate statistics on maintenance and repair issues, shifts and schedules of the employees; collect data regarding customer service, inspection results, marketing collaterals, staff bulletins, on-going training agendas, sales reports along with supply and inventory requirements and eventually to deliver them to personalized target groups based on either location, date, or any other field created accordingly. As a result, it eliminates the need of composing follow-up mails in order to rectify an error or to introduce an addendum; instead it allows the user to directly make changes in the main document which can be easily accessed by the target group. ManagerComplete’s C.E.O, Jason Duncan’s words, the ManagerComplete software is “…a tool that actually simplifies the job, instead of making it harder.” for the franchises.

Currently, ManagerComplete is serving approximately 500 companies all over the U.S and contributing to their growth and success. In case study based survey, it has been noted that franchises across two hundred locations have claimed that ManagerComplete equips them with “impeccable results”. Denver based Darque Tan tanning salons have adopted ManagerComplete on their iPhone, which helps the general manager, Terra Flores, to streamline the operation of the seven branches through the intranet centralized management facility of the software, wherein the staff can directly monitor all the appointments, the servicing team can cater to any maintenance issues required in any of the seven locations and allow the owner, Mr. Holley, to monitor and grasp the big picture as well. According to Mr. Holley "It's more like a ‘business social network’, a way to keep everyone on the same page." which he even uses as a platform to post pictures, birthdays, and inspirational quotes that help to develop a collect focus and a team spirit.

In another instance, the case study has documented various franchisees saving their precious time spent at the information management desk up to “three hours a week” which they were able to dedicate to customer service and their satisfaction. The Pure Austin Gym is setting a new example in business management with the help of iPad and ManagerComplete, resulting in a wireless and mobile office management. The owner, Beto Boggiano, is highly satisfied with his wise investment on the ManagerComplete, which has enabled him to find more time “to devote to actually improving the business”. Consequently, he keeps a firsthand note on machinery, staff and customers and pays individual attention to them. Mr. Boggiano exhales in relief to be able to eliminate paper waste, the time lag in phone calls and forwarding emails regarding staff schedules, classes, appointments and maintenance issues and cut short the process by a simple general notice on his intranet site. He further adds:

References: 
http://pressreleaseleader.com/pressrelease/29561.html