With the dawn of new age, the needs for technologies that make life easier are on the rise. Automated service is the top priority in today’s world. Starting from auto pilot, today the roads are filled with cars that have their own intelligence. With the introduction of the new Movimento Over-the-Air platform software, the Software-Defined Car^TM has contributed to the process of making cars much smarter. The platform is well known because of its adaptability to put the three key elements of data, security and OTA software management all rolled into a single unit. The product was first announced during the 2015 edition of TU-Automotive in Detroit, which was held on June 3^rd and 4^th of this year.

Movimento is a pioneer in terms of vehicle software, known for advanced R&D and also their comprehensive post-sales support.

Movimento’s Advanced OTA platform is the first to bring forth the possibility of having software updates of any car’s electronic parts. It handles most of the aspects of the car, starting from the power train to the infotainment systems, even including the integral architectures and the different custom modules from the legacy vehicles. Apart from delivering multiple benefits to the automotive OEMs and the Tier-1 module manufacturers and vehicle owners, it is quite simple to use. The only thing required, is to install the Movimento Client Software, which enables the updates of the OTA on any vehicle ECU are efficiently and effectively managed. It is distinguished from the other methods on how softwares are currently updated as it does not require any unique brand code that needs to be installed. All these features and more, make Movimento OTA platform, very efficient and effective. One notable advantage is that the updates are available for almost all kinds of cars, irrespective of being old or outdated. It even has updates for different modules and legacy architecture.

One of the most important and notable features about the Movimento OTA platform is its level of security. It is able to intelligently assess the status of the vehicle before installing software updates thereby ensuring that the data is transferred only when it is safe to do so. This feature also enables the proper diagnostics of the vehicle, and successfully forms a bridge between the car makers and the customers, providing necessary data to third party companies such as insurance or others.

Movimento takes pride over its unique security measures, which protect the vehicle from unauthorized access and theft. The process of securing the vehicle is simple but efficient. It monitors the vehicle control lines and buses so that if any unauthorized messages are detected, the software protects the driver’s data, by aborting the system within 10 milliseconds.

As mentioned earlier, automation is the new technical standard to achieve and Movimento successfully completes the task. The CEO of the Movimento Group, Ben Hoffman, has stated that it is quite a challenge to make tomorrow’s cars driverless but it’s in the making. He also said, “Our OTA platform and supporting services can address the entire car throughout the product life cycle.”
References:
http://www.businesswire.com/news/home/20150602005268/en#.VW2NSdKqqko

Thestrategist.media – 21 April 2015 – VentureBeat News reports about the difference between “email marketing” and “marketing automation”. For many, the process of e-mail marketing has been established a steady communication with customers enabling the company to maintain a healthy relationship with the clients.
 
However, the difference between e-mail marketing and “marketing automation” is less known, therefore most are oblivious to recognise if their respective companies, whether large or small, should switch over to marketing automation or not. In fact, it is important to identify the ‘graduation’ sign when a company is ready to shift over to “marketing automation”.
 
According to VentureBeat, “a marketing automation platform” is quite different than “an email marketing program”. The latter will give an important feature of scalability wherein the users will be able to “track open rates” along with communicate in “mass blasts”. If your company is in its growing phase, then switching over to “marketing automation” will provide:

 
Moreover, the “Email Service Provider” constrains the functionality to itself making difficult to conduct any fine touch up to any operations. Consequently, it requires “a lot of manual work” to ensure that the right customers are being targeted “at the right time”.  Whereas, “marketing automation” gives you the liberty from such “manual work of crafting individual emails”, so that the focus can be turned on nurturing the lead with “automated campaigns” that would be channelled through multi-stages.
 
E-mail marketing doesn’t have the ability to independently pick the right lead on behalf of a sales team. As a result, the team needs to track “click through(s)” along with “open rate(s)”. Moreover, when the call down begins, there is no guarantee to hit upon “desired results” as the leads in question may not to suitable for purchase. Chasing behind leads which aren’t qualified to obtain proves a sheer “waste of time”.  
 
Contrarily, marketing automation can eliminate the need of useless tracking of leads as the platform will follow the only the ones that are ready to be bought. In fact, it can track the lead depending on the customised fields such as contents, campaigns, lead characteristics and also demography.
 
The difficulties in creating time consuming e-mail blasts along with its painful database tracking in an e-mail “Service Provider” is absent in automation marketing. In the former system it is close to impossible to view one’s position “in the buying cycle” while the latter segments out the respective database and channels the information through to create automated campaigns.
 
Marketing automation, unlike e-mail marketing, has the option of growing along with the company as one can simultaneously use “multiple campaigns”, nurture lead programmes and score the leads. However, here is a list of signs mentioned by VentureBeat that one needs to look out for before taking a decisive change to marketing automation:

References:
http://venturebeat.com/2014/11/11/email-marketing-vs-marketing-automation-whats-the-big-diff/?obref=obinsite