Thestrategist.media – 11 May 2015 – Charity Delich, “the marketing and public relations manager” at “Strategy+Bussiness”, reports that the Apple Watch is expected to be delivered to the customers who pre-ordered it “over the next few months”. However, in the meantime, the buzz about the “new accessory” appears to be at “peak”.
 
The oncoming Apple watch is “more than just another screen” wherein users will be able to operate it like a smart-phone just by “holding up their wrists”. The features that can be accessed via this method are receiving calls, checking mails, tracking “fitness goals”, connecting with “social media” and summoning “Siri”.  In fact, an advanced option features tapping into “remote control” functionality like replacing “car key”.
 
Moreover, a sophisticated “digital touch” enables the users to transmit tap signals that can be drawn “on the face of the watch”. The elegantly designed wearable gadget attracts comments for the same; although its “$349” basic rate has also been a topic of discussion. However, “an 18-karat-gold edition” of the same is available at “$17,000”. A fanciful device indeed saw a sold-out “production run” even before it got launched in the market. The number of pre-ordering customers is “topping 1.2 million”.
 
According to Delich, the “life-changing next big thing” is in the ‘multimedia presentation’ of wearable technology which reflects in the “media frenzy over the Apple Watch”. In fact, certain estimates predict that the global market for “wearables” will be valued $ 11.61 Billion by the year of 2020, whereby the said market will turn into a norm within the following five years.
 
Talking about the future of wearable gadgets changing the trend of our lifestyle, Delich writes:

 
Nevertheless, an infographic reveals that “mainstream acceptance of wearables has been slower than expected”. A survey conducted on U.S. consumers show that only 40% of them “say they want to buy” a smart watch, while some are more open towards smart glasses “like Google Glass”. However, in the healthcare platform, the market of wearable gadgets stand better chances above 80% consumers refer to their healthcare and fitness tracking wearables to monitor their food habit, exercise results and other such parameters. 
 
Furthermore, “cool healthcare gadgets” like digital-bandage, “tattoo fitness sensor” along with “breast-cancer detecting bra”, are being introduced in the market. Consequently, the Apple Watch provides almost a total of thirty seven “health and fitness-related apps”. Nonetheless, as per the infographic, only 38% of consumers “expressed interest in owning these medical gadgets”.
 
With the expectant release of the Apple Watch, creating a landmark in the industry of “wearables”, Delich continues to look forward to the reactions from the crowd. In her words:

References:
http://www.strategy-business.com/blog/Best-of-Multimedia-The-Uncertain-Appeal-of-Wearables?gko=8cacf
 
http://www.niftyreads.com/facts-and-statistics-on-wearable-technology/
 

The Wall Street Journal- 3 March 2015- revealed that the “Force Touch technology” which appears in the latest version of Macbook and Apple’s Watch, will now be available in the iPhone plus and the standard as well, according to an unknown source, who is supposedly a regular supplier of Apple products.

Essentially the technology of “Force Touch” found in the display of “Apple Watch” and in the trackpad of the latest Macbook, works on the nuances of touch intensity, for example it has the ability to decipher soft tap that slightly touches the surface from a heavy one that lingers a little longer and applies more force altogether.

The “Force Touch technology” featuring in the “Apple Watch” is a testimony to the fact that Apple has had an inclination for this technology on a mobile device and the revealed information about the possible incorporation of “Force Touch technology” into its iPhones, comes only as a reinforcement to that belief. The aim behind this step is to provide the users a novel experience of interacting with their Apple gadgets, which will explore a new method of communicating through the language of “Force Touch technology” like the one visible in Safari which enables one to access Wikipedia information with a light touch whereas a hard contact on the mail address allows one to view the place in the Maps.

However, not everybody is on the same page with the “Force Touch technology” being included in the iPhone. Some are of the opinion that it could even affect the Apple’s growth as relying on specific hardware means singling itself out which will reduce Apple’s access to the competitive smart phone market. IHS technology’s Director of Mobile Analysis, Ian Fogg expresses his views by adding:

As far as the look of the next iPhone launch concerns, Wall Street Journal’s source hints at minimum external changes which will include a wider variety of color like a combination of pink and gold or “space grey” to go with a few shades of silver and will maintain the previous size of 4.7 inch by 5.5 inch with a slight resolution difference. Nevertheless, Apple is looking forward to release an internal water proof mechanism which will use a combination of “electromagnetic interference shield” and “a hydrophobic coating” to get rid of existing “sealed casing” currently available at the market.

References:
http://www.forbes.com/sites/jaymcgregor/2015/03/11/new-iphone-6s-touch-control-will-revolutionise-gaming/