Avatar

Michael Stattelman


What are Content Weapons?

Content Weapons are intentionally engineered messages or payloads (text, images, sounds or videos) using a digital delivery system aimed at a location or group of a given mindset, with the
Published on August 19, 2019
By Michael Stattelman

Meta Leadership Primer: Switching Costs

Simply put, switching costs are the costs that will pass to the consumer as a result of changing products, suppliers or brands. The truth is that even though the vast
Published on June 11, 2019
By Michael Stattelman

Meta Leadership Primer: Video Impacts On User Engagement

If you take a look around the Internet, you will see that most websites use videos. And there is a very good reason for itโ€Šโ€”โ€Šthey are perfect in what concerns
Published on June 3, 2019
By Michael Stattelman

Meta Leadership Primer: Image Search Engine Optimization

We are all aware of the importance and value of a prosperous digital marketing campaign, and a lot of marketers wonโ€™t deny the fact that SEO has a very critical
Published on May 28, 2019
By Michael Stattelman

Meta Leadership Primer: Attention Economy Pt. II

When you think about the most important things that you need to do to grow your business, you never think about attention. However, attention is the most valuable resource anyone
Published on May 19, 2019
By Michael Stattelman

Meta Leadership Primer: GeoFencing

Word geofencing has been emerging in the online world very a great deal lately. Because recent growth in technology have actually made it even much better. If you want to
Published on May 13, 2019
By Michael Stattelman

Meta Leadership Primer: Voice Search

With an increasing number of people using mobile devices to search for results via search engines, it is much easier to speak to their smartphones or PCs while the devices
Published on May 6, 2019
By Michael Stattelman

Meta Leadership Primer: Negative S.E.O

SEO, or Search Engine Marketing, is one of the many different marketing techniques that you can use to get more visitors to your website, boosting your sales, increasing your email
Published on April 30, 2019
By Michael Stattelman

Meta Leadership Primer: Video Search Engine Optimization

Maybe youโ€™ve probably spent a lot of money and time producing, strategizing, and editing your video, yet itโ€™s still not getting ranked. You are wondering what is going on? Firstly,
Published on April 29, 2019
By Michael Stattelman

The Attention Economy pt.I

In todayโ€™s business world and owing to the endless array of information available on the internet, it is has become very difficult to win and keep the attention of anyone
Published on April 22, 2019
By Michael Stattelman

Your Mobile App will be obsolete, very very soon!

The current trend of website technology is getting complicated for individuals who are not tech-savvy to follow, but as it stands at this moment, one of the significant innovations of
Published on April 22, 2019
By Michael Stattelman