The Strategist
Management & Strategy

Getting into Consumer's Mind with Scent Marketing - 05/12/2015

No need to be a professional flavors taster to distinguish a good from a bad smell. Each of us prefers the places where the air is saturated with the most pleasant smells to us. People are returning to places that sink into their soul and stuck in mind. One of the reasons - the smell; a unique aroma that literally encourages the desire to associate ourselves with the place, and, in this case,...

Iconic Example of Tropicana Brand Failure - 05/08/2015

One study examined the printed advertisements, and found that Dove and Garnier’s advertising are most effective in promoting the product and the brand, because they are easy to recognize, even if very blurred. Subjects "read" this high-performance advertising in less than 100 milliseconds, which is less than one tenth of a second, or a quarter of the flashing eyes. But sometimes even the big...

Invisible Barriers in Open Spaces - 05/07/2015

One of the most controversial changes in the last decades in the field of labor organization was the shifting from small individual offices to an open floor plan. The goal was to spur innovation and productivity by creating a common space where people find it easier to interact with each other. In addition, this design reduces costs: saves space and allows the chiefs to ignore potential problems...

Oracle's Research : Mobile Applications as a Face of Business - 05/06/2015

According to the new Oracle’s study, almost 55% of the representatives of ‘Millennium Generation’ claim that they are unlikely to use the products or services of the company if they got a negative impression from its mobile application. The report on the results of the global study ‘Millennials and mobility: how businesses can tap into the app generation’ also notes that 39% of respondents most...

Culture Of Kindness Is Beneficial In The Long Run - 05/06/2015

Blake Morgan shows three easy steps to establish “a culture of kindness” in a company which will in turn prove beneficial to gather public goodwill along with winning the trust of the employees. Thestrategist.media – 04 May 2015 – Blake Morgan writes that establishing a “culture of kindness” at the working environment is beneficial in every respect. Moreover, it requires a lot of “energy” to...

Scientists: The Better We Dress, the Better Our Brain Works - 05/04/2015

Employees of many of modern offices, especially the people of creative professions, rarely faced with the need to comply with the so-called dress code. Managers are well aware that it is much more convenient for employees to work wearing clothing that allow to move freely - for example, jeans and a T-shirt instead of the three-piece suit. Meanwhile, a recent study shows that the smart business...

Making Your Brain More Efficient - 05/01/2015

We are meant to be intelligent people throughout our lives. It is assumed that our brains have to work well until our last breath. But most of us mistakenly believe that cognitive abilities should decline with age. We take it as an inevitable result of aging, like wrinkles, or hearing loss. The truth is that the current diseases are largely caused by the way of life that does not correspond to...

Ten Simple Steps To Become A “Future Manager” - 04/30/2015

Jacob Morgan writes that in the near future a manager needs to incorporate the role of a visionary leader to his list of responsibilities. He enlists ten such points which could guide a ‘future manager”. Thestrategist.media – 27 April 2015 – Jacob Morgan, a contributor of Forbes, writes about ten principles that a manager need to follow. The said concept is expressed in an article, titled “the 10...

Neuromarketing: 6 Ways of Coaxing - 04/29/2015

The human brain can be controlled. It is enough to know a few tricks opened in recent years by psychologists and neuroscientists. Through these methods, a new successful direction emerged in the science of products promotion, and this is the neuromarketing. So, what do marketers, advertising specialists and sellers do to manipulate the buyer’s subconscious? 1. Cause a sense of belonging The...

Sun King and his Circus: Cirque du Soleil's Story of Success - 04/28/2015

Guy Laliberte made his fortune up to $ 1.9 billion, having built the world-famous Cirque du Soleil. After '31, he sold 90% of the company for $ 1.5 billion, and he decided to focus on his children and charity. In April, Cirque du Soleil - one of the world's most famous theatrical circus operators - announced going under the control of the new owners: the American investment firm TPG (now it owns...
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