Harley-Davidson cuts quarterly net profit in half

The biggest American motorcycle maker, Harley-Davidson Inc., halved its net profit in Q2 of 2025 and saw a 19% decline in revenue.

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Harley-Davidson cuts quarterly net profit in half © The Strategist

According to a press release from Harley-Davidson, the challenging market conditions for non-essential goods and uncertainties regarding trade tariffs are adversely impacting the company’s performance.

The company’s net income for April to June was $108 million, down from $218 million during the same timeframe last year. Earnings per share fell to $0.88 from $1.63.

Harley-Davidson’s quarterly earnings reached $1.31 billion compared to $1.62 billion the previous year.

Analysts polled by FactSet anticipated that the firm would declare a net profit of 94 cents per share with revenue totaling $1.1 billion.

In the second quarter, Harley-Davidson’s worldwide motorcycle sales decreased by 28% compared to the previous year, totaling 35,800 units. Motorcycle sales decreased by 27% to reach $778 million.

In May, the company retracted its 2025 forecast due to uncertainty surrounding tariffs and a difficult macroeconomic landscape. On Wednesday, it announced that it would keep delaying guidance due to the uncertainty.

source: marketwatch.com

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