PepsiCo, a major player in the global soft drink industry, has faced challenges in recapturing market share recently, falling behind competitors. The company’s food division, which was previously its primary growth driver, is now experiencing difficulties.
The firm used to be a significant competitor to Coca-Cola Co., but its primary beverage, Pepsi, is now merely the fourth-largest in the U.S. by sales, as stated by Beverage Digest. Coke leads the ranking, followed by Dr. Pepper in second and Sprite in third.
PepsiCo’s troubles have only escalated in recent months due to a trade conflict and declining consumer confidence.
The market capitalization of the company has declined over 25% from its high of $270 billion in May 2023 to slightly above $200 billion.
Elliott, with a $4 billion investment, ranks among the top five most active shareholders of PepsiCo, excluding index funds, according to WSJ sources.
source: wsj.com
