Ferrero plans to broadcast its inaugural advertisement during the Super Bowl, the championship game of American football, scheduled for February. The game drew an unprecedented television audience of 127.7 million viewers.
The price for a 30-second ad is said to be $8 million, and in early September, NBCUniversal, set to air the game next year, revealed that every advertising slot had been filled.
Ferrero is growing its footprint in the U.S. market, as reported by CNBC. In July, the firm finalized a deal to purchase breakfast cereal manufacturer WK Kellogg for $3.1 billion. Ferrero’s US sales increased by 4.5% in the last fiscal year, exceeding the growth of the confectionery market.
source: cnbc.com
