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The analysts predicted that while customers will purchase 10% more items in December on average due to Christmas, inflation will also help growth in 2023.
"It looks like the spending at supermarket checkouts will set a new record this Christmas," Kantar notes.
The busiest shopping day is expected to be Friday, December 22.
The price of a four-person Christmas dinner has increased by just 1.3% this year, at £31.71, while total food prices have increased at the slowest annualized rate since July 2022—9.1% in November compared to 9.7% in October. The analysts add that this highlights the intense competition that exists among merchants for the Christmas shoppers.
Food sales in the UK increased 6.3% to £11.7 billion in the four weeks ending November 26. The percentage of products sold through promotions hit its highest level in almost two years. Store-owned brands saw a 6.4% increase in sales, while other brands saw a 6.5% increase.
source: ft.com
"It looks like the spending at supermarket checkouts will set a new record this Christmas," Kantar notes.
The busiest shopping day is expected to be Friday, December 22.
The price of a four-person Christmas dinner has increased by just 1.3% this year, at £31.71, while total food prices have increased at the slowest annualized rate since July 2022—9.1% in November compared to 9.7% in October. The analysts add that this highlights the intense competition that exists among merchants for the Christmas shoppers.
Food sales in the UK increased 6.3% to £11.7 billion in the four weeks ending November 26. The percentage of products sold through promotions hit its highest level in almost two years. Store-owned brands saw a 6.4% increase in sales, while other brands saw a 6.5% increase.
source: ft.com
