The Strategist

How Much is the User?


08/24/2015 - 15:17



Major technology companies, for instance Facebook, LinkedIn, Amazon, Yelp, Twitter, exist only thanks to their users. Company HowMuch.net counted price of each user for every company, dividing the market capitalization by the number of active users.



Ben Scholzen via flickr
Ben Scholzen via flickr

Amazon

Capitalization: $ 198 billion

Active users: 270 million

The cost of a user: $ 733

Alibaba

Capitalization: $ 217 billion

Active users: 350 million

The cost of a user: $ 621

Ebay

Capitalization: $ 71 billion

Active users: 152 million

The cost of a user: $ 474

Google

Capitalization: $ 364 billion

Active users: 2 billion

The cost of a user: $ 182

Facebook

Capitalization: $ 227 billion

Active users: 1.4 billion

The cost of a user: $ 158

hapidayss/flickr.com
hapidayss/flickr.com

Tencent

Capitalization: $ 196 billion

Active users: 2 billion

The cost of a user: $ 96

Twitter

Capitalization: $ 24.4 billion

Active users: 302 million

The cost of a user: $ 81

Justin Sullivan/Getty Images
Justin Sullivan/Getty Images

Yahoo!

Capitalization: $ 42.2 billion

Active users: 600 million

The cost of a user: $ 70

LinkedIn

Capitalization: $ 24.9 billion

Active users: 364 million

The cost of a user: $ 69

AP
AP

Groupon

Capitalization: $ 4.5 billion

Active users: 160 million

The cost of a user: $ 28

socialnewsdaily.com
socialnewsdaily.com

Zynga

Capitalization: $ 2.8 billion

Active users: 100 million

The cost of a user: $ 28

Yelp

Capitalization: $ 3.5 billion

Active users: 142 million

The cost of a user: $ 25





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