The Strategist

DTV And Its Influence On Broadcast RF

05/28/2015 - 09:00

Broadcast RF technology is a subject of much speculation now. Traditionally, supportive to well-established incumbents, this field is among the kind of fairly priced new entrants. ABI Research has now put forward their research to highlight the status of the DTV and radio world that uses Broadcast RF end use technology.

Scottsdale, Arizona – 28 May 2015 – DTV still drives the global market for Broadcast RF End-use Equipment for the most part. This market, estimated at US$1 billion annually, is expected to remain strong and steady for atleast the next decade. The demand, of the said market, even though not rising rapidly is still consistent and steadfastly holding.  According to Lance Wilso, ABI Reaserches’ director:
“Historically this market has been viewed as flat and not very exciting. In general, most of the RF industry as a whole has disregarded and abandoned it—but as it turns out, was a mistake. DTV and FM broadcasting are still expanding at a measured but nevertheless positive rate.”
This market is fuelled by the growth in digital broadcasting—both television and radio, but especially DTV. DTV can now be received via over-the-air (OTA) digital terrestrial, via satellite, via internet or via cable, or - much like how analog television broadcasts has been. Incidentally, some analog TV services are starting to decay somewhat, but the net demand of RF end-use equipment for broadcasting looks promising for the next 10 years in the least.
The regional growth that drives the phased switchover to digital TV, can be considered, to have been occurring in different countries, as seen in current trends. Of late a rise in digital content especially in terms of streaming services have inspired a migration away from traditional broadcast media but doesn’t mean this has completely removed the significant hold of DTV or radio as broadcast RF driven media.
DTV and radio still pull in a steady set of regulars and new entrants. It’s the well balanced ratio of quality and fair pricing that has ensured and also in the future can ensure the existence and sustenance of this industry. In Wilson’s words:
“Historically this market has favored well-established incumbents. But it’s not at all an adverse environment for new entrants if performance and pricing goals are met.”
The Market Data of ABI Research, “RF Power End-use Equipment and Systems for Broadcast Applications”, inspects the major sub-segments of terrestrial broadcasting services for both audio and video and how those segments will sustain over the next 5 years through 2020. The data put forward aligns to the commonly held belief that Broadcast RF hasn’t lost its relevance presently and it’s not going to do so in the near future.
All this data and more now form part of the firm’s RF Power End-use Equipment market Research whereby it also includes other ABI Insights, analyst inquiry support, and Market Data Research. It’s an exhaustive compilation of years of data compiled and analyzed with careful scrutiny by experts that can help shed light on the past, present and future performances of DTV and broadcast RF End Use technology.
ABI Research consistently provides technical market research and technology intelligence for industry innovators. Experts with years of knowledge present analytical ways of handling data and interpreting strategy for firms looking for statistics led guidance. From offices in Europe, Asia and of course North America, ABI Research’s worldwide team of experts advises thousands of decision makers through more than seventy advisory and research services. The said firm was established in 1990.


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